When is it time to invest in brand photography?
The good news is that, no matter what stage you’re at in your business, professional photos can help you uplevel your brand. I’ve had clients who are just getting started opening their business and they want to make a splash with strong imagery. Other brands I’ve worked with have 10 years of experience under their belt but their business feels stale; finally, they feel ready to show up as a leader and invest in taking their brand to the next stage of professionalism.
The one caveat: it’s best to make the investment when you’re clear on your brand story and messaging. It’s time to move forward with photos only when you have a concrete business plan and marketing strategy, then your brand photo visuals can pull everything together.
Here are a few instances where brand photography is the right next step:
- Launching a website
- Launching a course or offering
- Re-branding. New messaging or new positioning
- Physical transformation—new you, new space
- New press and publicity opportunities (conferences, podcasts, TV)
Here is a list of places to consider using your brand visuals
- Website (any and all webpages, especially your About and Services pages)
- Blog
- Media Kit
- Speaker Bios
- Social Media
- Sales Pages
- Newsletters
- Online Courses and Presentations
- Digital Products (ebooks, e-magazines)
- Email Signature
- Opt-Ins
- Advertising
- Print (books, magazines)
- Press
- Business Cards
- Postcards
- Marketing Collateral (brochures, signage)
- Thank-You Cards
- Packaging
- Photo Art
- Lead Magnets
- Rack Cards
